hi, what's up?

I am Asra. I design community experiences for nerds.

about ๐Ÿ‘‹๐Ÿผ

A Software Engineer who does everything else. I have been building in the edtech space for 7+ years. Recently, moved to Santa Cruz from Karachi where I built an impact startup for upskilling and entrepreneurship education.ย 

I started freelancing when I was 19 – developed websites for small businesses, did UI/UX for studios, and wrote about the local startup space. It helped me transition through full-time roles, a startup, and the move across oceans.ย ย 

I have always been overwhelmed by the things I could do with a career in tech. It was not long when I found my calling – now I just know my energy is eclectic when I grow communities and my work helps people learn and make life altering decisions.

building spacesโ˜„๏ธ

for the dreamers, fighters, and disruptors

First workplace – got hired by the VC straight outta senior year to run the first maker space of the public campus. It was an old finance office with gray walls – and we don’t work in gray areas. People built robots, prosthetic arms, cycles, and just had fun. As heard on the campus – “our only happy space”

Designed and lead a series of hackathons and community workshops for Karachi Civic Innovation Lab – a project based out of Playground @ Habib University. Supported 200+ social entrepreneurs, civic activists, and community leaders with tech + digital curriculum

Activated the biggest tech conference in Pakistan – helped the WIRED edition hitย  7300+ audience in 3 weeks by activating 60+ startups, VCs, and developer communities across the countryย 

helping you from concept to ๐Ÿš€

building systems for community engagement, retention, and learning
Learning Experience Design

I build learning experience design for community-based businesses and creators – helping from user research to product dev, that focus on high engagement and retention.

I develop user flows and curate resources for micro-learning geared towards co-working, collaborative learning, and community engagement.

Content Gamification

I improve community engagement and retention throughย  gamification to put the fun in communities, using badging, personas, leaderboards, and progress maps.

ย 

Don't be fooled. Under the easygoing charm lies a depth of knowledge about learning, soft skills, personal branding and mentoring from theoretical, practical and global perspectives. She learns quickly and is adept with tech and platforms. Asra knows how to own a project and take it from research to high level delivery.
Connie Wansbrough
Skillpod

my clients across the globe ๐ŸŒ

helping startups + businesses put the experience in learning
Next Level Pivot Logo
Sweathead Logo
ProtagonistPro Logo
Skillpod Logo
CodeGirls Logo
Karachi Citizen Lab Logo
Airschool Logo
Asra ran a 4-week online summer camp for us. She interviewed our community, structured our camp, and guided 8 teachers through working with us. She's passionate about edtech, she's thoughtful, and she's intelligent. Excellent talent.โ€‹
Mark Pollard
Sweathead

community impact ๐ŸŒฑ

speaking + coaching + mentoring
Cowork with Asra

Started co-working hours for learning and getting shit done with a small community

Google Dev Fest Logo

Speaker for Google Dev Fest, Women Techmakers, Google I/O circa 2016

Mentor for Techstars Startup Weekend Youth & Women at The Nest I/O

Lincoln Corners Logo

Collaborated for community trainings focusing on youth entrepreneurship

OpenMic Team

building for good๐Ÿชด

Transformed a student community that I started at my engineering campus into an impact startup. Scaled and sustained it for 6 years, impacting 6300+ early career professionals across ๐Ÿ‡ต๐Ÿ‡ฐ – 64% women, 78% public campus students. Our programs focused on tech and entrepreneurial education. We partnered with 60+ startups, campuses, and developer communities to build their community learning events. We grew from a team of 5 to 16 engineers, designers, and community builders. I mostly stayed behind the screen, fundraising, developing programs, and tracking dashboards for monitoring and evaluation.

more trust flex ๐Ÿ’Œ

Faiza Yousuf - Founder WomenInTech
Faiza Yousuf
WomenInTechPK
Founder
Asra was very easy to work with. Her work with presentations is very good. She is also flexible when it comes to making any last-minute changes or adjustments. She took the time to get to know my content and made great suggestions.
Massiel Everseley
Massiel Eversley
Next Level Pivot
Founder
Shamim Rajani, CEO Genetech Solutions
Shamim Rajani
Genetech Solutions
Chief Operating Officer

awards + features ๐Ÿ“œ

for being a rebel youth leader
Harvard Conference Logo

Scholarship recipient in the Tech & Innovation Track

Grant awardee for scaling up my impact statup

Global Shapers Logo

Selected as the Global Shaper Karachi Hub

SPEAK by CivicUs Logo

One of the 36 world champions for CIVICUS

write to me ๐Ÿ“จ

Please enable JavaScript in your browser to complete this form.
Name